|
|
 |
|
The transformation of floors into worlds ─ Vorwerk Transflooring
Vorwerk Carpets is starting 2010 with a revolution on the floor ? the new "Transflooring" concept is vision, programmed objectives.
Conventions are being broken, horizons expanded ? a new awareness of the creative surface. The platform 'floor' is being generated and earthed.
Communication and dialogue are the essential elements of the Transflooring mindset. Vorwerk Carpets is making use of four top international events from the fields of design, interiors and architecture as a targeted and interactive platform: "swissbau" in Basel, "contractworld" in Hanover, "Passagen Cologne" and the "imm cologne".
Each of the four legs on the Vorwerk Transflooring Tour is dedicated to a specific moment of contemporary flooring design. More focused in content, more consistent in form.
For some, Vorwerk Carpets represents a viably supportive element of architecture; for others, the design brand for a lovely home. Vorwerk Carpets is doing justice to this with a new plan for trade fairs and expositions, and by launching the publications "VORWERK DIALOG" for a knowledgeable, interested audience, and "VORWERK NEUHEIT" specially for sales.
Transflooring Tour / Vorwerk Carpets 2010
swissbau in Basel - Cultivating the dialogue
Vorwerk Carpets presents selected ranges from the commercial contract collections.
12 - 16 January 2010, Hall 2, Stand E72
contractworld in Hanover - A new spatial experience
Vorwerk Carpets presents the innovative design tile collection SCALE.
16 - 19 January 2010, Hall 4, Stand E02
Passagen Cologne - Fantasy is reality
Vorwerk Carpets invites towards experimentation with the unconventional SCALE collection.
18 - 24 January 2010, Studio Lichtstrasse 26 - 28 in Cologne-Ehrenfeld
imm cologne - Individuality as manifesto
Vorwerk Carpets displays the new, high-quality carpet collection for the home for the first time.
19 - 24 January 2010, Pure Village in Hall 3.2, Stand C40
About Vorwerk
Vorwerk Carpets is one of the leading international suppliers of high-quality carpets for residential living space and the commercial, site-oriented sector. Innovation, quality and ecology form the basis of all activities at Vorwerk, and always with a concerned eye towards people's well-being.v
The carpet collections encompass high-grade models oriented towards diversity, all the way to fascinating luxury collections which can also be custom-made individually on request.
Above and beyond these, Vorwerk offers collections and special editions which originate in co-operation with internationally renowned architects, designers and artists. These and other cultural projects form the cultural essence of the brand. Vorwerk Carpets stands for sophistication, creativity and intelligence revolving around the central theme of the floor. And turn Vorwerk Carpets into a supportive element of architecture, as well as a coveted design brand that is much in demand, time and again.
|
|
| |
|
|
