Vorwerk Carpets at the Salone del Mobile in Milan:
24. Mai 2012
“Strip” in Interni Legacy
Within the framework of its corporate Art Commitment policy towards art & culture, Vorwerk Carpets presented “Strip”, the spectacular spatial installation that border-crossing architect and designer Jürgen Mayer H. staged for the major “Interni Legacy” show. Mayer H. lined an arcade within the Ospedale Maggiore, the former main hospital and site of today’s Univerity of Milan, with a carpet 50 metres long and roughly 4 metres wide. The carpet had been printed with disproportionately large black & grey data backup patterns. Visitors were able to experience the space of this “Loggiato” arcade open to one side in a completely new way via the carpet: State-of-the-art graphic artwork and the geometric elements of the original flooring dating back to the Renaissance encountered one another in an intriguing clash. An overlapping of history and the present, a dialogue comprised of an analogue and a digitally coded design mindset.
“Strip” was one of a total of 27 top-notch installations and presentations at “Interni Legacy”, the label under which special events take place outside the exposition grounds during the Salone del Mobile. “Interni Legacy” has set itself the goal to plumb the depths of the meaning of future design and the opportunities this displays using freely styled reflections, research projects and microarchitecture, all the way to concepts for interior decorating. A series of events that assembles an international contingent of stars from architecture and design: alongside “Strip” by Jürgen Mayer H., this year’s “Interni Legacy” featured projects by Michele de Lucchi, Alessandro Mendini, Richard Meier and Patricia Urquiola, as well as upand- coming talent such as Nacho Carbonell and Ora Ito.
Vorwerk meets Thonet
The co-operative joint effort between Vorwerk and Thonet at the Milanese exposition was also a resounding success: German designer Stefan Diez boldly set the stage for the new products and classics on display at the internationally renowned furniture manufacturer’s 100 m² booth. To achieve this he had chosen bright-red and jet-black carpets from Vorwerk.
Scale Living at Wallpaper handmade
In the midst of Milan’s acclaimed fashion promenade between Via Montenapoleone and Via della Spiga, the British magazine Wallpaper put on a different show in the category of ‘superlatives’ at the villa housing Brioni, the luxury men’s fashion outfitter: “Wallpaper handmade” was the name of the exhibit that brought together leading manufacturers and designers worldwide for the purpose of creating innovative, one-of-a-kind products. Vorwerk was respresented in collaboration with the Scottish fashion designer Louise Gray. The presentation involved her new interpretations in leather of “Scale Living”, the freely shapable carpet tile developed by architect Hadi Teherani. Well known for her intensely geometric patterns, Louise Gray proved to be the perfect match for Vorwerk. “We are greatly pleased to see that textile floor coverings are celebrating their comeback. Regardless of whether we utilise an extremely durable carpet at a trade-fair booth, as was the case with Thonet, or take part in experimental cultural projects like ‘Strip’ or ‘Wallpaper handmade’ that are targeted towards looking ahead: It is important to us that Vorwerk is being perceived by an international audience in terms of our multifaceted diversity and modernness,” according to Johannes Schulte, president & CEO at Vorwerk Carpets.