DIALOG Issue 6/2012

Data storage media, customised production, building block, exhibit ...Floor architecture take s on many shapes and forms.
“A kind of primal soup, the beginning of a structure that evolves further and grows,” is how Jürgen Mayer H. describes the encryption patterns found in his design and architectural projects. One current example of this is the installation“RAPPORT” at the Berlinische Galerie museum, where a carpet printed with black & grey data backup patterns rises eight and a half metres into the air.
“A kind of primal soup, the beginning of a structure that evolves further and grows,” is how Jürgen Mayer H. describes the encryption patterns found in his design and architectural projects. One current example of this is the installation“RAPPORT” at the Berlinische Galerie museum, where a carpet printed with black & grey data backup patterns rises eight and a half metres into the air.
DIALOG Issue 4/2011

Possibilities for floor design.
Wolf D. Prix generate s it, we transform it, Heike Weber cuts it out:
The Carpet.
“If you have a person describe what they saw first in a room, you’ll see that their gaze is not directed a priori towards the ceiling but all the more so towards perceiving wall and floor as a unit or the contrast between wall, ceiling and floor.” That’s how Wolf D. Prix describes the perception of room architecture.
Wolf D. Prix generate s it, we transform it, Heike Weber cuts it out:
The Carpet.
“If you have a person describe what they saw first in a room, you’ll see that their gaze is not directed a priori towards the ceiling but all the more so towards perceiving wall and floor as a unit or the contrast between wall, ceiling and floor.” That’s how Wolf D. Prix describes the perception of room architecture.
PDF Download available only in German
DIALOG Issue 3/2010

Possibilities for floor design.
And a word that had to be explained to us: polydesign.
In response to our question as to what lies behind the term ‘polydesign’, Austrian artist Gilbert Bretterbauer (p. 10) replied: “Apply interest, joy and courage towards jumbling up a multitude of elements. Cut out individual sections which then crop up again in other segments (...), then see what emerges as a result.” In a certain sense his answer wonderfully describes what we would like to report on to you in this third issue of DIALOG: possibilities. Today more than ever, carpeting is a freely designable element of interior architecture. Not only for us as a manufacturer but also – and especially – for you as an architect or interior designer. That’s why we are commencing directly on the following page with the just-completed planning tool for the carpet-tile collections.
SCALE and FreeSCALE, which Hadi Teherani developed together with us.
The digital planning tool that you can activate via our website contains all of the available cuts, colours, patterns and materials from SCALE and enables you to enact your own ideas within a virtual space.
"The new edition of our Projection collection for business ‘objects’ deals with interiors, too: To enable us to depict the multitude of options for use we have divided the collection into four theme worlds: Styling, Working, Creating and Comfort reflect typical areas for deployment at a commercial ‘object’, although naturally it is left up to you and your creativity where you would like to utilise which carpets. A great deal is possible.
We look forward to your visit and – as always – to the dialogue with you."
And a word that had to be explained to us: polydesign.
In response to our question as to what lies behind the term ‘polydesign’, Austrian artist Gilbert Bretterbauer (p. 10) replied: “Apply interest, joy and courage towards jumbling up a multitude of elements. Cut out individual sections which then crop up again in other segments (...), then see what emerges as a result.” In a certain sense his answer wonderfully describes what we would like to report on to you in this third issue of DIALOG: possibilities. Today more than ever, carpeting is a freely designable element of interior architecture. Not only for us as a manufacturer but also – and especially – for you as an architect or interior designer. That’s why we are commencing directly on the following page with the just-completed planning tool for the carpet-tile collections.
SCALE and FreeSCALE, which Hadi Teherani developed together with us.
The digital planning tool that you can activate via our website contains all of the available cuts, colours, patterns and materials from SCALE and enables you to enact your own ideas within a virtual space.
"The new edition of our Projection collection for business ‘objects’ deals with interiors, too: To enable us to depict the multitude of options for use we have divided the collection into four theme worlds: Styling, Working, Creating and Comfort reflect typical areas for deployment at a commercial ‘object’, although naturally it is left up to you and your creativity where you would like to utilise which carpets. A great deal is possible.
We look forward to your visit and – as always – to the dialogue with you."
PDF Download available only in German
DIALOG Issue 2/2010

New news from floor architecture. And a topic that has always been on our minds: sustainability.
The term ‘sustainability’ is on everyone’s lips. And not just since yesterday. Some people have already heard enough about it. Others have taken their time but are now getting involved – or climbing aboard the ‘eco train’ because it might promise new sources of profit. One way or the other: In the end, the topic is too important to be ignored.
The term ‘sustainability’ is on everyone’s lips. And not just since yesterday. Some people have already heard enough about it. Others have taken their time but are now getting involved – or climbing aboard the ‘eco train’ because it might promise new sources of profit. One way or the other: In the end, the topic is too important to be ignored.
PDF Download available only in German
DIALOG Issue 1/2010

We want to start a dialogue. About floor architecture today.
Architect Hadi Teherani recently said in an interview that the fifth façade of architecture is no longer the roof but – much closer to people – the floor. That puts what is happening right now concisely. The floor is being rediscovered as an important part of architecture. It’s receiving a new significance.
Vorwerk Carpets developed a programme of objectives from this. It’s called “Transflooring”.
Architect Hadi Teherani recently said in an interview that the fifth façade of architecture is no longer the roof but – much closer to people – the floor. That puts what is happening right now concisely. The floor is being rediscovered as an important part of architecture. It’s receiving a new significance.
Vorwerk Carpets developed a programme of objectives from this. It’s called “Transflooring”.
PDF Download available only in German



